Meet Natalie Amor
Social Media & Communications Professional
About Natalie...
I’m lucky to have had the opportunity to build a career by doing what I love, working with creative, positive and passionate people. When I had a vision for my professional future, I decided to make it happen. With experience in academic settings and professional settings, I’m excited to explore new opportunities in the digital world.
I’m thrilled to say that I’ve learned from so many trained professionals in my field, and I'm always curious to learn more. I’m a creative, positive, bubbly team player and excited to see what projects could benefit from my unique skill set. I’d love to chat with you about how we might work together in the future.
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Keep scrolling to learn more about me.
Recent Experience
Partner Community Manager, Xero
November 2021 - Current
Managing the Xero Partner Community as part of the Xero Australia Communications team and supporting Xero’s XPAC, an advisory panel of accountants and bookkeepers.Â
A focus on building and nurturing Xero's partner community to drive engagement and growth, with proven track record of developing and implementing successful community strategies, including managing partnerships and creating meaningful collaborations. My expertise includes community engagement, content creation, event management, and consultation to drive business goals. I am passionate about creating and sustaining communities that thrive, and I'm always looking for new ways to innovate and improve the user experience.
Social Media Service Lead, Belong
November 2019 - October 2021
Positive, passionate and creative leader of an expert team of multi-skilled social media community managers, representing the Belong brand, improving brand sentiment and managing our online community. Cultivating an empathetic approach to customer experiences and prioritising complex case ownership within the social team. Lead social service operations specialist, assisting and facilitating digital communications, key business projects, digital transformation, curating internal processes, assisting with social media campaigns, platform transitions, workshops, coaching, training, and recruiting.
Digital & Social Media Customer Service Team Leader, Bupa
October 2018 - November 2019
Leading the dynamic digital customer service team at Bupa, Australia's largest Private Health Insurer. Fostering a creative team culture with a primary focus on collaboration, along with continuous learning, productivity, efficiency and creating positive customer experiences. Liaising with internal and external stakeholders to implement successful digital communication strategies & social media campaigns, as the voice of Bupa.
Trusted by
Xero
Beautiful Software
Belong
Australia's first carbon neutral telco
Telstra
Telecommunications
Bupa
Private Health Insurance
My Skillset
Social Media Community Management
Social Media Engagement & Strategy
Community Engagement & Management
Public Relations
Community Relations
External Vendor Relations
Social Media Campaigns
Content Management
Project Management
Sentiment Analysis
Social Media Analytics
Channel Strategy
Brand Strategy
Branded Tone of Voice
Creative Content Planning
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Communications
Communications Strategy
Internal Communications
External Communications
Crisis Management
Public Speaking
Stakeholder Management
Presenting + Hosting
Media Relations
Cross-Functional Team Collaboration
Project Management
Project Coordination
Knowledge Management
Creative Writing
Copywriting
Technical Writing
Reporting/Data Analysis
Human Centred Design
User Experience Design
Service Design
Design Thinking
UX Writing
Product Design
Psychology in UX
IdeationÂ
Problem Solving
Facilitation
Workshopping
Journey Mapping
Presenting
Qualitative analaysis
Design research
User research
Ideation
Designing process flows
Wireframing
People Leadership
Mentoring
Coaching
Training
Recruitment
Professional Development
Value-based leadership
Performance Improvement
Growth Mindset
Collaboration
People Culture
Quality Assurance
Reporting
Establishing and maintaining KPIsÂ
Developing OKRs
Tools
Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, YouTube, Discord, Tumblr, Whirlpool & Reddit
MIRO, Slack, Atlassian Trello, Confluence, Jira, Asana, Zapier, Sprout, Zendesk
Salesforce/Salesforce Lightning
Adobe Photoshop & Lightroom, Canva
Social Studio, Sprinklr, Hootsuite, Sprout, LivePerson
iMovie, Inshot, Capcut
Google Suite, Microsoft Suite
Education
Certifications & Training
Bachelor of Communication, University of the Sunshine Coast
July 2010
Major in English and minors in Advertising and Communications. Coursework included creative writing, literature studies, editing, English language, advertising campaigns, graphic design, web design, copywriting, feature writing, film studies, marketing, media planning, popular culture and public relations.
Certified Practitioner of Human-Centred Design, LUMA Institute
July 2021
The LUMA HCD Practitioner Certification Program teaches you Design Thinking skills and human-centred design methodologies. This equips you to tackle the challenges you face in your daily work creatively, collaboratively and with confidence, clarity and efficiency.
User Experience Design + Service Design, General Assembly
July 2021
UX design and Service design studies, scoping out the entire process of acquiring and integrating a product and service, including aspects of branding, design, usability and function for all users.
Digital Marketing Strategy, RMIT
August 2020
Digital marketing strategy studies were undertaken to better assist organizations to attain specific goals through carefully selected marketing channels such as paid, earned, and owned media.
Mental Health First Aid Accreditation, Australian Red Cross
March 2020
Mental Health First Aid Accreditation provides knowledge, methodologies and practices to assist in providing first aid to any persons that experience a mental health problem, experience worsening of an existing mental health problem or are in a mental health crisis.
Testimonials
Word on the Street
You've been such a wonderful mentor and colleague over this past year, Nat!
We're often presented with unique situations in the social media space, but you always approach each new situation with a lens of positivity and empathy. There have been many moments where your optimistic, bubbly and supportive outlook has really helped give me the boost I've needed!
You always go above and beyond to make sure your team have all the tools they need to succeed. Whatever problem your team member may be encountering, you always make sure to get all the information you need to understand the situation, then get to work investigating how you can best provide support. You consistently bring a positive attitude to every new task, even when it might be a challenge - working alongside you in the Google Reviews Project was a great opportunity to see your strengths in action.
Thank you for being such an empowering and inspiring manager and co-worker!
Hannah R
Having worked with you before Belong as well, it's amazing to see how much you've developed professionally over the last few years, Nat. You know what it takes to manage and work with a team, which comes from having empathy, intellection and positivity as your core strengths. Whatever the situation, you're able to make people feel comfortable and understood. Personally, your encouragement has really helped push me to develop myself and it's great to know that I have someone like you backing me up - I'm sure that this feeling would resonate with our team.
You always have a unique perspective on things and you're able to learn from situations, where we may not have got things right in the past and adapt to new ways of working.
Chris W
You've been great at using your talents in regards to making sure each item or task that comes your way receives care, attention and input - and in particular with a positive, empathetic blend of energy, which can be significant when managing a large and diverse team. This can be seen in simple things like engagement in meetings, where you'll lean into your intellection, input & contextualising strengths without fear to clarify and establish queries or work out the current state of a particular piece of work - or through to more subtle, simple points like consistent acknowledgement of internal communications.
Christian F
Your willingness to work with the wider team to achieve a collective goal is highly commended. Whether directly or indirectly linked to your function (social media), you have always spoken up, being the voice of our customers. I particularly enjoy your input and feedback at our daily business operations call and always appreciate the insights you share with us all.
The project you ran on to improve our Google Review rating is something that comes to mind immediately. It clearly shows with focus, dedication and follow through - how much you achieved for our business.
Vishal B
"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun."