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Meet Natalie Amor

Social Media & Communications Professional

Home: Welcome

About Natalie...

I’m lucky to have had the opportunity to build a career by doing what I love, working with creative, positive and passionate people. When I had a vision for my professional future, I decided to make it happen. With experience in academic settings and professional settings, I’m excited to explore new opportunities in the digital world.

I’m thrilled to say that I’ve learned from so many trained professionals in my field, and I'm always curious to learn more. I’m a creative, positive, bubbly team player and excited to see what projects could benefit from my unique skill set. I’d love to chat with you about how we might work together in the future.

Keep scrolling to learn more about me.

Home: Bio

Recent Experience

Partner Community Manager, Xero

November 2021 - Current

Managing the Xero Partner Community as part of the Xero Australia Communications team and supporting Xero’s XPAC, an advisory panel of accountants and bookkeepers. 
A focus on building and nurturing Xero's partner community to drive engagement and growth, with proven track record of developing and implementing successful community strategies, including managing partnerships and creating meaningful collaborations. My expertise includes community engagement, content creation, event management, and consultation to drive business goals. I am passionate about creating and sustaining communities that thrive, and I'm always looking for new ways to innovate and improve the user experience.

Social Media Service Lead, Belong

November 2019 - October 2021

Positive, passionate and creative leader of an expert team of multi-skilled social media community managers, representing the Belong brand, improving brand sentiment and managing our online community. Cultivating an empathetic approach to customer experiences and prioritising complex case ownership within the social team. Lead social service operations specialist, assisting and facilitating digital communications, key business projects, digital transformation, curating internal processes, assisting with social media campaigns, platform transitions, workshops, coaching, training, and recruiting.

Digital & Social Media Customer Service Team Leader, Bupa

October 2018 - November 2019

Leading the dynamic digital customer service team at Bupa, Australia's largest Private Health Insurer. Fostering a creative team culture with a primary focus on collaboration, along with continuous learning, productivity, efficiency and creating positive customer experiences. Liaising with internal and external stakeholders to implement successful digital communication strategies & social media campaigns, as the voice of Bupa.

Home: Experience

Trusted by

xero logo_edited.png


Beautiful Software



Australia's first carbon neutral telco






Private Health Insurance

Home: Clients

My Skillset

Social Media Community Management

Social Media Engagement & Strategy

Community Engagement & Management

Public Relations

Community Relations

External Vendor Relations

Social Media Campaigns

Content Management

Project Management

Sentiment Analysis
Social Media Analytics

Channel Strategy

Brand Strategy

Branded Tone of Voice

Creative Content Planning



Communications Strategy
Internal Communications
External Communications
Crisis Management
Public Speaking
Stakeholder Management
Presenting + Hosting
Media Relations
Cross-Functional Team Collaboration
Project Management
Project Coordination
Knowledge Management
Creative Writing
Technical Writing
Reporting/Data Analysis

Human Centred Design

User Experience Design
Service Design
Design Thinking
UX Writing
Product Design
Psychology in UX
Problem Solving
Journey Mapping
Qualitative analaysis
Design research
User research
Designing process flows

Image by UX Indonesia

People Leadership

Professional Development
Value-based leadership
Performance Improvement
Growth Mindset
People Culture
Quality Assurance
Establishing and maintaining KPIs 
Developing OKRs


Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, YouTube, Discord, Tumblr, Whirlpool & Reddit
MIRO, Slack, Atlassian Trello, Confluence, Jira, Asana, Zapier, Sprout, Zendesk
Salesforce/Salesforce Lightning
Adobe Photoshop & Lightroom, Canva
Social Studio, Sprinklr, Hootsuite, Sprout, LivePerson
iMovie, Inshot, Capcut
Google Suite, Microsoft Suite

Work Station
Home: Skills


Certifications & Training

Home: Education

Bachelor of Communication, University of the Sunshine Coast

July 2010

Major in English and minors in Advertising and Communications. Coursework included creative writing, literature studies, editing, English language, advertising campaigns, graphic design, web design, copywriting, feature writing, film studies, marketing, media planning, popular culture and public relations.

Certified Practitioner of Human-Centred Design, LUMA Institute

July 2021

The LUMA HCD Practitioner Certification Program teaches you Design Thinking skills and human-centred design methodologies. This equips you to tackle the challenges you face in your daily work creatively, collaboratively and with confidence, clarity and efficiency.

User Experience Design + Service Design, General Assembly

July 2021

UX design and Service design studies, scoping out the entire process of acquiring and integrating a product and service, including aspects of branding, design, usability and function for all users.

Digital Marketing Strategy, RMIT

August 2020

Digital marketing strategy studies were undertaken to better assist organizations to attain specific goals through carefully selected marketing channels such as paid, earned, and owned media.

Mental Health First Aid Accreditation, Australian Red Cross

March 2020

Mental Health First Aid Accreditation provides knowledge, methodologies and practices to assist in providing first aid to any persons that experience a mental health problem, experience worsening of an existing mental health problem or are in a mental health crisis.

Home: Selected Work


Word on the Street

You've been such a wonderful mentor and colleague over this past year, Nat!

We're often presented with unique situations in the social media space, but you always approach each new situation with a lens of positivity and empathy. There have been many moments where your optimistic, bubbly and supportive outlook has really helped give me the boost I've needed!

You always go above and beyond to make sure your team have all the tools they need to succeed. Whatever problem your team member may be encountering, you always make sure to get all the information you need to understand the situation, then get to work investigating how you can best provide support. You consistently bring a positive attitude to every new task, even when it might be a challenge - working alongside you in the Google Reviews Project was a great opportunity to see your strengths in action.

Thank you for being such an empowering and inspiring manager and co-worker!

Hannah R

Having worked with you before Belong as well, it's amazing to see how much you've developed professionally over the last few years, Nat. You know what it takes to manage and work with a team, which comes from having empathy, intellection and positivity as your core strengths. Whatever the situation, you're able to make people feel comfortable and understood. Personally, your encouragement has really helped push me to develop myself and it's great to know that I have someone like you backing me up - I'm sure that this feeling would resonate with our team.

You always have a unique perspective on things and you're able to learn from situations, where we may not have got things right in the past and adapt to new ways of working. 

Chris W

You've been great at using your talents in regards to making sure each item or task that comes your way receives care, attention and input - and in particular with a positive, empathetic blend of energy, which can be significant when managing a large and diverse team. This can be seen in simple things like engagement in meetings, where you'll lean into your intellection, input & contextualising strengths without fear to clarify and establish queries or work out the current state of a particular piece of work - or through to more subtle, simple points like consistent acknowledgement of internal communications.

Christian F

Your willingness to work with the wider team to achieve a collective goal is highly commended. Whether directly or indirectly linked to your function (social media), you have always spoken up, being the voice of our customers. I particularly enjoy your input and feedback at our daily business operations call and always appreciate the insights you share with us all.

The project you ran on to improve our Google Review rating is something that comes to mind immediately. It clearly shows with focus, dedication and follow through - how much you achieved for our business.

Vishal B

Home: Testimonials

"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun."

Mary Lou Cook

Home: Quote


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